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    "year": "2022",
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    "author": {
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      "name": "Matt Brown",
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      "title": "How to index an entire business model",
      "url": "https://notes.mtb.xyz/p/how-to-index-an-entire-business-model",
      "year": "2022",
      "tags": [
        "frameworks",
        "investing"
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      "primary_topic": "frameworks",
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      "description": "A framework for indexing every assumption that drives a business model",
      "summary": "A methodology for systematically indexing every assumption embedded in a business model. The post argues that investor diligence and operator planning both improve dramatically when assumptions are made explicit, comprehensive, and falsifiable, and walks through a structured approach for doing so.",
      "platform": "notes.mtb.xyz",
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      "markdown_url": "/posts/how-to-index-an-entire-business-model.md"
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    {
      "title": "The power of point-of-sale products",
      "url": "https://notes.mtb.xyz/p/the-power-of-point-of-sale-products",
      "year": "2022",
      "tags": [
        "payments",
        "vertical-software",
        "frameworks"
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      "primary_topic": "payments",
      "description": "Why the point of sale is the most underrated wedge in vertical software",
      "summary": "An argument that the point of sale is the most under-priced wedge into vertical workflows. The post explains why owning the POS moment yields outsized data, payment, and workflow integration leverage compared to other entry points, and walks through how vertical software companies should think about POS as a category-defining lever.",
      "platform": "notes.mtb.xyz",
      "is_external": false,
      "markdown_url": "/posts/the-power-of-point-of-sale-products.md"
    },
    {
      "title": "Undifferentiated heavy lifting",
      "url": "https://notes.mtb.xyz/p/undifferentiated-heavy-lifting-in",
      "year": "2022",
      "tags": [
        "frameworks",
        "fintech",
        "vertical-software"
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      "primary_topic": "fintech",
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      "featured_order": 12,
      "description": "Fintech infra rarely differentiates, so stop building it",
      "summary": "Infrastructure capabilities like KYC, ledgering, ACH plumbing, and core compliance rarely differentiate a customer-facing fintech product. The right move is to buy or partner for that layer and reinvest engineering effort in the experience, distribution, or risk model that actually compounds.",
      "platform": "notes.mtb.xyz",
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      "markdown_url": "/posts/undifferentiated-heavy-lifting-in.md"
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    {
      "title": "VERP product strategy",
      "url": "https://notes.mtb.xyz/p/verp-product-strategy-vertical-software-payments",
      "year": "2022",
      "tags": [
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        "fintech"
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      "primary_topic": "vertical-software",
      "isPopular": true,
      "description": "Product strategy for vertical-software companies that monetize via payments",
      "summary": "Matt's foundational VERP (Vertical Software + Payments) framework. The post defines the VERP category, lays out the product-strategy decisions that distinguish strong from weak VERPs, and connects the framework to broader patterns in how vertical software companies should sequence feature, payment, and lending launches.",
      "platform": "notes.mtb.xyz",
      "is_external": false,
      "markdown_url": "/posts/verp-product-strategy-vertical-software-payments.md"
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    {
      "title": "Building category-defining VERPs",
      "url": "https://notes.mtb.xyz/p/how-to-build-a-category-defining-verp",
      "year": "2022",
      "tags": [
        "vertical-software",
        "payments",
        "fintech",
        "frameworks"
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      "primary_topic": "vertical-software",
      "description": "What it takes to build a category-defining VERP",
      "summary": "A step-through of what it takes to build a category-defining vertical ERP (VERP), from product strategy through fintech monetization. The post extends the VERP framework with the playbook details that distinguish category-defining VERPs from solid-but-mediocre ones, focusing on the sequencing of feature, payment, and lending product launches.",
      "platform": "notes.mtb.xyz",
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      "markdown_url": "/posts/how-to-build-a-category-defining-verp.md"
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    {
      "title": "The golden age of vertical ERPs",
      "url": "https://notes.mtb.xyz/p/the-golden-age-of-vertical-erps",
      "year": "2022",
      "tags": [
        "vertical-software",
        "frameworks"
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      "primary_topic": "vertical-software",
      "description": "Why this is the golden age for vertical ERPs",
      "summary": "A big-picture frame for why the current era is uniquely favorable for vertical ERP companies. The post argues that the combination of cloud maturity, embedded fintech availability, and SMB digitization momentum has opened a once-per-generation window for vertical-ERP companies to become category-defining incumbents.",
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      "markdown_url": "/posts/the-golden-age-of-vertical-erps.md"
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}